Most of you have encountered popups every time you open selected websites.
They pop up on the screen and dim out the rest of the screen. Most of the popups are images.
Lightbox is widely used in website design specifically to grab a viewer’s attention.
If they are interested in the lightbox image, they will click on it and access your website.
If you are looking to market your website, you should seriously consider using lightbox as a technique in web design.
Why use lightbox?
The primary purpose of using lightbox on your website is to generate sales for your brands or products online.
It is a good tool for marketing your new website. There are many ways lightbox can be used to generate sales.
Lightbox grabs the attention of potential clients; you can use it to announce a new product or maybe a promotion.
You need to personalize it so that it is unique and suits your objective.
Make it a beautiful image or message to grab maximum attention from your potential clients. It is very important to include lightbox on your business website.
Once they open a website and a lightbox popup comes up, they have two choices, click on the popup and be redirected to your website.
The other option is to close it. By doing this, your message cannot be ignored by the viewers.
You should also limit the number of lightbox popups, too much of them can discourage people from visiting your website.
When to use lightbox popups
Before using lightbox popups as a marketing technique, you need to ask yourself some questions.
Is the message worth the interruption? How can it benefit the user?
Always remember to be non-intrusive to the user to avoid a bad experience. This leads me to my next point.
You need to use lightbox popups when it is appropriate. A good example is to use popups when;
• Announcing a new brand or product
• Welcoming a new user
• Promoting a sales discount
• Confirming if the user is above the minimum age before visiting your website
There are many ways of using lightbox popups, consider how appropriate your lightbox website is to the user.
Read on to understand how to come up with a good lightbox popup design.
Preparing a lightbox popup design
The content in a popup should be very short and straight to the point. It needs to be very relevant, as you are interrupting the user during navigation. Don’t use long sentences that will make the user back off. Choose your words carefully to drive your point home early.
- Overlay color
Some advanced editors enable you to choose the background colors and opacity since they will be dimming out the background. If the background screen is too dark, the users might be confused on what page they are navigating, and if you make it light, the users might still see the page and bypass your lightbox popup. The intention is to make the popup very visible while dimming the background.
- Closing options
There are two choices here, to use a link or an X at the top of the popup. If the X is very visible, users might immediately close the popup before reading the message. You get the idea.
Before using a popup, you need to understand the correct lightbox definition.
To display your message while dimming out the rest of the screen.
You need to come up with a good lightbox popup that will grab the attention of your viewers for marketing purposes.