Google cares about how visitors interact with sites. Website security directly affects the user experience (UX), so Google is interested in these things
Do you still believe that search engines only care about keyword strategy? Keywords are not the only factor that affects a site’s SEO. You need to take into account other aspects of user safety and security when evaluating the search engine optimization needs of your website.
While most Web users are vigilant and looking for all sorts of suggestions and hacks to protect their Web activity, the security of Web sites, in general, is a completely different ball game. Many webmasters don’t consider site security to be meaningful enough until they face the threat of a hack.
Internet security is a big problem and people are always trying to navigate safely without losing money or reputation.
If you are not cautious about the threats that visitors may face while browsing your website, you may already lose a significant volume of relevant traffic and even customers.
When it comes to site security, Google’s policy is quite simple: Google doesn’t care about a site that doesn’t care about its visitors’ security!
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How does not having an SSL certificate affect your SEO?
Better website security can offer better traffic and better sales. It’s basic math. Since Google announced that it will mark HTTP sites, millions of websites are migrating to HTTPS.
The equation between security and Google ranking has become simple. In 2014, struck by the security of users on HTTPS sites, Google decided to consider it as a ranking signal.
Obtaining an SSL (Secure Sockets Layer) certificate is a simple process. It can extend encryption to the user’s browsing history and client-side information on the browser. HTTPS sites have an additional SSL layer that encrypts messages between the client-side browser and the server.
An SSL certificate inspires the buyer to buy a product or service from a website compared to his credit or debit card. It will strengthen the trust between your users and the website. This is just the kind of signal Google is looking for from websites today!
How can incorrect comments on the blog affect your site’s performance?
If you have owned or managed a blog, you must have found spam comments. Managing spam comments has become a ubiquitous aspect of managing a blog.
Negative comments or spam on a blog do not necessarily come from human users. Black Hat SEO techniques allow you to post random spam or negative comments via automated and semi-automated bots. They can visit thousands of websites a day and leave spam links.
When users do not follow the link scores that the bots send, they negatively affect the ranking signals. Google considers each link on your site.
Spam links that can lead to potentially dangerous lands in the web world can negatively affect the traffic that Google is sending.
Google considers the association of each brand and website before deciding how qualified they are to receive credible traffic. Therefore, discrediting a website is easy, as it is sufficient to post some automatic spam comments in the blog section.
How to prevent it? Do the following:
- Make sure the “nofollow” attribute is added to the links mentioned in the comments (WordPress does it automatically, you need to check any other CMS you could use).
- Install plugins like Akismet to avoid spam comments.
- Put manual process controls to make sure that user-generated content is not sending spam to your website.
What are bad robots? How can they negatively affect your SEO?
Malicious or malicious bots can steal unique content from your website. This may include prices, customer information and supplier information. Other forms of malicious bots can also post spam comments as we discussed in the previous section.
These robots can damage your site’s SEO in the following ways:
- Web Scraping – Scraper robots can copy content with the intent of plagiarizing. Google can penalize the original owner of the content and push your site down on the SERP.
- Scraping prices – Price reduction robots can steal price data in real-time from company sites. They can reduce customer visits by offering duplicate content in another location.
- Spam Form – These robots send spam to a website by repeatedly submitting fake forms. Generate false indications.
- Interference with analysis – The analysis of distorted websites is a classic example of problems caused by defective bots. They generate about 40% of web traffic and many analytics platforms cannot distinguish between human and robot users.
- Automated Attacks – Automatic attacks are the strength of harmful robots that mimic human behavior. They can evade detection and pose security threats, including collecting credential information, running out of inventory, and checking accounts.
How to block malicious bots?
Do the following:
- Implement CAPTCHA to ensure that robots are unable to send false requests.
- Hire a CSS expert to implement hidden fields in the page content (human users do not see these fields and therefore do not fill them, but a bot will fill it with values and then be discovered).
- Perform a weekly log review (an inexplicably high number of hits from a single IP generally indicates a bot attack).
Malicious bots rarely adhere to standard procedures when scanning the web. Each defective bot can have different modus operandi. Your actions should depend on the type of bot you are dealing with.
Identification and reporting of duplicate content
Manual action is more effective against scrapers. Follow your trackbacks and backlinks to check if any site publishes your content without permission.
In the event of unauthorized duplication of your content, immediately make a Google DMCA complaint.
Performing reverse DNS checks on iffy IP addresses
Perform a reverse DNS check on the suspicious IP address. While good robots should show recognizable hostnames like * .search.msn.com for Bing and * .googlebot.com for Google.
You should block other bots that ignore robots.txt on your website. It is a tell-tale sign of activity of malicious bots.
Set bot filters through Google Analytics
You can block known robots using Google Analytics.
Go to Admin> Select all website data> go to Create new view> define your time zone> check Bot filter.
Adding a spam filter
You can modify and add a spam filter to prevent malicious bot activity on your site.
Use the advanced Google Analytics filter to determine which sessions have exceeded the established threshold. Remember that the number varies between sites based on daily traffic flow and the type of visitors.
Setting up a referrer filter in Google Analytics
You can also block banned robots by setting a referrer filter. That’s how:
Go to Admin> Go to View> click Filters> Go to Add Filter to view> Click Custom and then Exclude> Go to Archived Filter> Click Campaign Source
Fill in the suspicious domains in the Source section of the campaign.
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How can you keep your website safe for human users?
In addition to SSL and block bots, you need to consider the currently available security plug-ins. When was the last time your team updated the plugins?
Previous versions are vulnerable to robots, malware attacks, and hacks. Frequently monitor your website and set up firewalls to permanently block dubious users from your site.
You need to update the theme of your website. A study conducted by WordPress team members shows that over 80% of all hacks stemmed from the lack of theme updates.
Update your theme and plugins as soon as security patches arrive on the market. It might seem trivial, but they are indispensable for maintaining the security of the website in the long term.
In addition to the steps we mentioned above, you can be proactive and adhere to preventive measures to prevent hacks:
- Update your CMS software
- Use a powerful password manager
- Set complex passwords and change them frequently
- Make regular backups of your site
- Get a malware scanner for your site
- Monitor your website’s back-end access
- Look for vulnerabilities and monitor them regularly
- Monitor all traffic waves
- Investing in a content distribution network (CDN)
- Redirect traffic through an application firewall to block robots
While SEO is an ongoing process, so is the security of the website. Every day hackers are trying to overcome the security firewalls adopted by websites and everyday software engineers devise new ways to prevent their access.
Over 200 classification signs affect the SEO website and ranking. Security is certainly among these. Prioritizing on-site security is a win-win situation for website owners, visitors, and Google SEO. It’s a smart investment that can take your website to the pinnacle of long-term success.