Today, in this article, we are going to be talking about creating a correctly optimised real estate page.
How do you do SEO for a real estate website? What does SEO mean in Real Estate industry? How can I promote my real estate website
As a Real Estate Webmaster and SEO I will take you through how well to optimize your website pages.
So let’s get right into it. Let us go over some fundamentals first.
Google ranks pages, so think of each page on your site as an independent way to have people finding you on search engines.
1. Give a lot of Value to Searchers
So number one provide value. I say this in just about every post I write and every video I make.
Everything that you decide to do with your website, whether it is adding a piece of content (video, image or words), or adding a new page, the first thing you need to do is focus on how am I going to provide value to the person that I intend to read it.
The keywords and everything else should all flow from that. However, it begins with how do I provide value?
The only reason a searcher will prefer to visit your online content is if it satisfies their search intent.
In fact, if you completely satisfy their search, they will stop there and even share it to other people, to get the same value.
Adding value is the reason Google will show your page to searchers in the first place. This explains the need of having unique content on your site.
I post a lot of valuable content on my blog.
That is the reason, you are reading through this piece of content where I will teach you how to create content that people want to read, and rank better on search engines.
Creating content of value is one of the first thing if you want to get a lot of organic traffic from users of populor search engines.
In the online world, valuable content is likely to go viral. People are likely to share your content with their friends if it helps them.
How can one tell if the content is valuable?
If you answer the question. In the event that the searcher want to know where are the best places to live in Nairobi.
And you go ahead and talk about 3 to 4 areas, and mention the security situation, the food joints around, schools for their kids and proximity to CBD. That is giving value.
You will notice that if you go in-depth with the content you will cover over 2000 words. That is seen as valuable. Check the statistics below.
So if you are in the business of creating content for the sake, then online marketing is not the world for you.
Before consumers make a decision to buy,
This explains why every website MUST have a blog.
2. Easy Website Navigation
Number two is ease to navigate the website. So this is pretty straightforward.
If we are talking about the website, you want to make sure that you have a fresh menu, lots of whitespace, and particular calls to action.
If you are browsing my site, you will notice that there is
Users will not want to take a lot of time
They need to be smoothly guided throughout your website.
Use a simple design that will take less than 5 second to have the user converted.
Consumers usually take very little time to decide if they want to continue reading your content or conducting another search.
That means, your website design should not be reason why people are opting out of your site.
If we are talking about the page of the post, you want to make sure that everything is neatly organised.
Make sure that you are using subheadings to break up the content.
If you have got images in there, make sure that they are aligned left or aligned right, and they’re not just thrown in there.
Make sure that you have the different types of content on your page to keep the user engaged.
3. Real Estate Website must be Responsive
Number three is having a responsive website.
I do not think I need to tell you how many people are going to be viewing your site from non-desktop machines.
Since I run a B2B type of business, I expect most of my readers to be finding me from their work computer.
While having this idea in mind, I cannot ignore the fact that 70% of online searches come from mobile devices. That means that I must have a mobile responsive design.
In the real estate business, most of the searches are from mobile too.
Your responsive site must allow an easy experience for those searching for property or viewing your listings.
So that means they will be searching from an iPad, a smartphone, or a tablet.
It’s 2019, and beyond, you need to make sure that your site is responsive.
The content created on your website is well served to any device number
4. Keyword Optimization for Real Estate Websites
Now I want to submit that this is the most important part of real estate search engine optimization.
If you get this wrong, you are not likely to appear for the terms that are important for your real estate business.
Even if you have no idea about specific keywords, you want to get found for in a page or a post, you should have some keyword research.
How to do Keyword Research
There are both premium and free tools online to do keyword research.
1. Google Keyword Planner
Google Keyword Planner is the best place to start when it comes to keyword search tools.
It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
Enter your product or service, your competitor’s landing page and product category. Customize your search for certain kinds of keywords.
2. Moz’s Keyword Explorer
Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research.
In addition to Volume and Difficulty, Keyword Explorer offers:
- Opportunity: Relative CTR of the organic results on a SERP
- Importance: How critical the keyword is to your campaign
- Potential: A combination of all keyword metrics to help you prioritize.
3. Keyword Tool
Anyone using Google’s Keyword Planner for keyword research should also use Keyword Tool.
Since Keyword Planner is designed for advertisers, it won’t always show lucrative long-tail keywords that Keyword Tool manages to capture.
Search for keywords that perform well on both Google and Bing.
Gather in-depth information, including CPC, volume, trend, number of results and ad copies.
Yes, you want to provide value, and yes you want to make sure that the content sounds organic and genuine.
However, you should be somewhat understanding of the types of keywords that you need to get into this content f
5. On Page SEO for a Realtor Website
So let’s head right into the on-page elements. Here we will be talking about the header texts, keyword placements, images and links.
For this section I have created a sample page on one of my websites for demonstration.
Now this is the sample page that I’ve created.
You will notice the title is Nairobi Real Estate. Nairobi real estate is the long tail keyword that we’re going to be using.
That’s going to be our primary keyword for this piece of content.
So we’ve got the title up there, a paragraph, I’ve got a subheading over there, a second paragraph, there’s a hyperlink.
Again I will go through each one of
i) Header text.
When it comes to WordPress if you are adding a post or a page your title is automatically going to be in an h1 tag or a heading one tag.
The actual content that is going to be written in your visual editor it’s up to you to add subheading text to or h2 or h3.
I don’t recommend using h1 tags in the actual main content unless you’ve got a page that has an entire bunch of different focuses.
For the most part, if you are creating a page, it should have a singular focus, and that should be summarised within the title.
That should be composed of your keywords. For this reason, you will want to make sure that your keywords are in the title.
I am sure that your keywords are in all of the heading tags. In this example, you will see the title is ‘Nairobi real estate’ and that’s the summary of the entire page h1 tag.
This is an h3 tag we have ‘Real estate Prices in Nairobi‘.
You will see that we have got the keywords in there. We may have additional and an ideal piece of content. We’d have other heading tags and additional sections.
We may have over school information for the Nairobi real estate market or something else.
If the paragraph that is going to be following that subheading is not described well by the subtitle, that’s not good.
You will want to make sure that you have a consistent flow throughout the entire post of the whole page.
As you have seen you do not just throw keywords into a subheading. In fact if there is no context with the original paragraph and the actual content on the page, it may end up harming your website.
You need to make sure that all things are beautiful and organic, but we will again discuss more about that in a second.
ii) Page URL
This is page URL, so generally speaking their page URL so if I create this
This post it’s going to be your domain.com/Nairobi-real-estate.
Now with WordPress, what happens is take your title and use that as the page URL and so the part we’re focusing on over here is of course not the yourdomain.com part.
It’s the part that comes after that.
So the only thing to note over here again, you want to make sure that you have your keywords
in the page URL.
But that is pretty much going to take place automatically if it is in the title.
The only thing I would want to note here is if you have got a long title, you may want to shorten it. You may want to consider reducing your URL a little bit.
The longer the URL the more the keywords you are going to rank for. That means if you are looking to rank for a simple keyword, then it would be wise to have the exact match keyword at the url.
Having the keyword appearing on the right site of the url and header also strengthens the authority of the page about that keyword.
This strengthens the page for the keyword and differentiate the content from the rest of the website.
If the blogs title page was ‘overview of the Nairobi real estate
market. We may want to focus and shorten the URL to Nairobi-real-estate.
You do not want to have a page URL that is too long.
iii) Create Organic Copy
So what we’re talking about here is that this comes back to the aggregate providing value.
It is amazing how many real estate agents that I speak with about this issue. I will go to their site and look at some of the content that they’ve written and get a lot of issues with them.
Usually, it’s apparent that they’re just stuffing as many keywords as they can into a paragraph. You want to make sure that your content is readable and it just sounds organic
There is a way to use keywords, and there is also a way not to use keywords.
This is how you use keywords. In this first paragraph we’ve got,…
Nairobi is a city in Kenya. Generally speaking, Nairobi real estate is some of the hottest in Kenya.’
Now what we did in this sample post is we used it organically.
Now if we took this paragraph when we wrote…
‘Nairobi real estate is a city in Kenya. Nairobi real estate is some of the hottest in Kenya Primarily because of Nairobi real estate.’
It’s not something you want to do.
Number one that doesn’t work. It’s called keyword stuffing. It’s going to get your site just wholly thrown off google.
Number two, if I was someone that comes to your site even if it did work, I will be reading that paragraph, and I am going to be out of there in a few seconds.
So you want to make sure that there is an organic kind of sporadic use of the keyword throughout the content and the entire site.
You do not want to have the same keyword in a pair of four times or five times.
Again that’s going to set off red flags, and nobody’s going to read.
It so just make sure it’s mixed up.
You’ll see also in this paragraph,
Morbi consectetur fermentum aliquet.o we’ve got the real estate market here in Nairobi so Pellentesque convallis, libero eu ultricies faucibus, elit lectus dapibus risus, non pharetra mi erat at magna. Integer at erat urna.
You’ll see what we did over here is we broke up the main keyword into two different keywords.
So again, this is somewhat of an organic use of this primary keyword. That’s where we’re trying to target the number for optimised photos.
WordPress makes this very easy. In WordPress, when you add an image or video, you are able to add the title and alt description.
Make sure that you add something that contains your keywords.
However, if you are doing that, make sure that photo pertains to those keywords.
You need to be sure that you are not trying to manipulate search engines.
Some people make content for search engines and they forget the reason you are making the content in the first place is to give value. That is the number one rule of content marketing.
Organic value captions are another cool thing with WordPress.
They are another great way for you to be able to get keywords organically into your content.
As indicated in this example, this is necessarily a picture representing Nairobi real estate.
It’s perfectly fine if we create the caption that says Nairobi Real Estate near Westlands is prime
6. Social Share (Social Media Marketing)
80% of the people you are selling real estate to live in social media. In fact, millennials who currently are increasingly forming part of the largest real estate market wake up an sleep on social media.
That explains why a huge chunk of your blog traffic would originate from this.
When you create and post great content, many people will want to share it.
For this reason, you are going to want to make sure that you have your Facebook, Twitter and Google plus pages active.
Recently Google has announced the end of Google plus, though it may take a while to phase off.
This not only is it important for your traffic, to have that on there just from a sharing perspective, but search engines also see it as a vote of confidence.
If you had a bunch of people liking your site, say ten people liked that post, that’s ten votes of confidence. It is considered a social indicator, and it’s a perfect thing to make sure that you have on all of your content.
So tell me, if you have seen this before or you are reading a blog post through someone’s page, and you will notice that a set of words has a hyperlink.
That set of hyperlink goes to another page on their site with content that is relevant to that hyperlink.
What we have done here in this example is
So in this paragraph and I’ll go ahead and read the entire thing the real estate market here in Nairobi has been booming with new home sales 50% in 2018. This is in a huge part thanks to a recent Nairobi school reports showing that…
This is supposed to be a hyperlink over here.
This would be a link to a post or a page that we created previously that was about the Nairobi school report.
So this again is considered interlinking. It is viewed as a very healthy signal from a site.
You want to make sure that all your content has links to other content.
Not only is it a great signal for a search engine, but it’s also good from a usabilities standpoint.
If I am someone and I am reading this particular post, and I see this link, and it goes to another post, and it’s talking about the school report, I’m likely to click on it.
I am likely to continue to stay on your website and ascertain some value from this.
It is not a bad idea once you have a bunch of posts and pages on your site.
Go back and maybe create some links between all the content.
So if I wrote this Nairobi school report a few months after I wrote this piece on Nairobi real estate
Again interlinking is not only an excellent indicator for search engines as a reliable indicator, but it’s also good from a usability standpoint.
Metadata is essentially the meta title and the meta description for your post or your page.
Here at Getsales, we use a plugin called Yoast SEO.
What this allows us to do is we can adjust these things from the actual page or post itself that we are
A lot of people seem to be under the misunderstanding that the meta title and Meta Description have some SEO benefit.
However, it is somewhat vital from the SERPs or mainly a clickability perspective.
Google is automatically going to take this title, and they’re going to make some summary of content from this post, whatever they think best reflects this title.
So they may not take the first paragraph, but they may go down there and take any paragraph if they sense that this is more representative of the post.
Now from a clickability standpoint, if I’m doing a search for Nairobi real estate and this happens to come up, it may make sense if you optimise the title tag and description for this page.
So instead of the title just being ‘Nairobi real estate,’ and the description being Nairobi is a city in Kenya, you can do something like; ‘Comprehensive Nairobi Real Estate Information’ as the title and then the description can also be something catchy
So Meta title and Meta Description, tweak them if you want some increased clickability. This tool will guide you through optimizing pretty much everything. see the recomendations and adjust.
9. Quality Backlinks
Last but not least is having high-quality links, linking back to your pages. Google says that you need to acquire links naturally. That means, create good content and you will have people connecting back to you.
Most of the time, people creating content will link back to authority sites, which
Getting on the first page is not an easy thing.
You can find more creative ways to get backlinks. One easy way is to link back to a site on your page and ask them to connect again at you.
For this process to succeed, you must seek people who are already linking to people in your industry. Besides, the content must be significant and worth relating to.
You can draft a copy like this one below and send to your targets;
My name is Michelle, and I’m on the Editorial team at www.example.com. is an independent publication covering news and information on cryptocurrencies such as Bitcoin, Ethereum and their underlying blockchain technology. We currently have close to a million visitors/month, after launching just less than a year ago.
I came across your site: getsales.co.ke and noticed that we cover similar areas of interest. We have many published articles that are relevant to your site, one of which you will find here: https:/example.com/
Would you be interested in partner with us and syndicate our article on your site? In return, we would promote your blog/content by sharing it with our Twitter following. If you’re interested in building a partnership with us, I would be happy to discuss it in detail.
We’re excited to hear back from you—I believe collaboration between us can be mutually beneficial, and we couldn’t wait to work with you and share expert-driven Blockchain insights with your readers.
This copy may sound lame, but it can generate you a lot of high-quality links.
Most people will be able to respond if they care about their site.
You can give it a few days and respond with this one below.
I reached out a couple of days ago regarding the possibility of collaborating. I would love to hear your thoughts. Let me know if you have questions and I’d be happy to discuss in detail.
If you can reach out to 1000 people in your niche and get 20% of them linking back at you, you will be way ahead.
You do not need many links to rank on Google. Usually, a few quality ones will land you on Page one. I rank number one for many competitive keywords with few connections.
In as much as many blogs out there will tell you that you need millions of links, that is not true. What you do on your
I wish you success in your real estate marketing!