Making money online is becoming the most lucrative way to become a millionaire in today’s generation. There are many channels you can use in the online space to make money, with little to no investment. This article will at one of the easiest ways to earn a living online, while pursuing your passion.
- Build a Passion Business!
To earn money, you must either sell a product or a service. The best product, or service would be something you are passionate about.
Building an online business is not easy, so being at a position where you are selling something you are passionate about ensure you do not get bored and you keep pushing in the face on challenges.
Make a list of all the things you feel you are passionate about. Write down what you will require to create a business out of them, noting the pros and cons involved.
Anticipate the challenges you are likely to face and write down how you will overcome them. This prepares you mentally to fight and overcome challenges.
If you have a friend, or a friend of a friend who is in the same line of business, pay them a visit and hear their story. Do not ask about profits at this time, you should be more interested in learning the challenges they faced as a startup, how they overcame them, and how the money finally came.
Realize that everyone has a different journey and yours may end up being very different from your friends. Let Us Help You Make Money Online
I am very passionate about online marketing. Building getsales.co.ke from scratch was not a new job, but a way of life for me.
- Find Your Why
Money can only be a motivation for so long, but when it does not come as quickly as you anticipated, you are likely to be tempted to move to something different.
A strong why brings stability to your plan. Why do you want to do this? If the money was to be removed from the equation, would you still do this?
Deep inside I wanted to help people set up profitable online businesses, that was my why. Find yours.
- Set an Income Target
Set a target for yourself. When you have a figure in mind, you have an idea what you will be working for. Remember, if you want to earn a million shillings, you must provide value worth one million shillings.
Section your goal into how much you need to earn in a month, a week, a day, and a minute. This will give you perspective. You must then print this goal out and hand it where you will see it often.
Seeing your goal as many times as possible and reading it over and over again engraves it in your mind, and sets you up to work towards achieving it.
Whenever you read your goal, be sure to couple it with a positive feeling. Feelings of discouragements will only lead to giving up. Keep is positive.
My dream was to make $200.000 a year! That would mean I needed to make $568 a day or $ 23 an hour to achieve this dream.
- Find Your Market
Remember the list of ideas you made? Now you need to find out who would be interested in purchasing from each of the ideas you have.
Go through social media platforms and seek to find members of your niche. Everyone is in one of the major social media sites, or all. Find them on Facebook, Twitter, Instagram and even Google+.
Facebook and Google have the best free tools you can use to find out who is likely to buy from you. Facebook insight will give you insight into your audience from their age, whether they are male or female, where they reside, how much they earn, their interests and their education level. You can learn how to use Facebook insight by watching this video.
You will need to create a KYC (know your customer) sheet for each idea you wrote down. Look at their demographics, socio-economic status, geographic and psychographic.
Know your customer so well that you know their pain point, and how your product will enable you solve this pain point.
Facebook insight will give you all this information.
Using GoogleAds to do keyword research will tell you if your audience is searching for your product or service. Check out how to use Google Ads Keyword Planner.
Ensure that are at least 100,000 people search for your niche every day. If out of this 100,000 people100 people buy your product every day, you will earn yourself a good income.
In other words, let’s give a random value for the product at $10. That means in a day you will make $1000 and $352000 a year.
That is way above our initial target of $200,000. Remember that not all your services/products will cost $10.
To illustrate, let’s say you have an interest in personal development and you intend to offer consulting services to persons and companies to improve their employee workmanship.
You could charge a lot more say $1000. If ten companies buy from you in a day, that will be $10,000 a day!
- Go Passive
You needed to set things up right in eight hours, but earn in 24 hours. Setting things up for the 16 hours you would be spending with family, friends and resting makes it possible for you to earn 24 hours a day.
Which means you need a passive income business. Passive income keeps coming whether you are working or sleeping.
Not many people have a passive income yet this is one of the best ways to make money online. Majority of us are still stuck in a 9-5 job or working two jobs to earn an extra income.
I am not saying that you will be killing your dreams by having a 9-5 job. But majority of people find themselves leaving paycheck to paycheck, which could be how you found this article in the first place.
- Build an Online Presence
Over two billion people in the world are connected to the internet. It is therefore paramount for your business to be found online. This is what you need to have.
- A Website
Remember the $10 you need to start your online business, here is where it becomes useful. You will need a domain name and hosting services for your website. This is the only infrastructure that you will need for your business.
You can use one of the free templates in the meantime. Once you start earning money, you can upgrade your site.
- Social Media
The business pages work the same way as websites do. Better yet search engines crawl social media pages, thus you will be easily found.
What is the Best Social Channel for your Business?
The channel you choose to build your business depends on how you are comfortable to sell your ideas to the word.
If you love selfies and making funny videos, then setting up a youtube and instagram business will work for you.
Video creators are conquering social media. Be patient to first build your audience before looking at how to make money from it. (See how to build a Youtube Business)
A channel like that of Grace Ajilore is well monetized. In this particular Video, you will see her making fun while trying out clothes she claims to have just bought online. Am sure she gets great commissions out of that.
For some businesses such as an online shopping store, you can run everything with an Instagram and Facebook page.
When choosing your channel go for something you are comfortable with. You can write great shareable articles. (Like I do…hahahha)
- Get Traffic for Your Website and Social media Business
Once of best ways to get free traffic from social media is to rank well on Google through using keyword rich in your content. This method is known as content marketing.
Content marketing is an incredibly popular method of brand communication in today’s marketing landscape. You can create a content marketing strategy and start implementing it immediately. Simply put, content marketing is the process of developing, executing, and delivering content to create, nurture, and grow a company’s customer base.
It is the practice of attracting prospects to your owned media properties by creating and publishing content aimed at educating, entertaining, and providing value to your audience.
While there is no one-size-fits-all strategy, there are three core components you must have to frame a well-crafted content strategy:
- business goals,
- target audience,
- and audience needs.
Content plays a pivotal role in search engine marketing initiatives and can be the driving force behind a holistic digital strategy.
However, instead of pushing products and sales messaging on your audience, provide content that delivers valuable information to help them along their purchase journey.
This, in turn, makes them more likely to reward you with their business and loyalty. This exactly what I do here at getsales.co.ke.
Content Marketing is projected to be a $300+ billion business worldwide in 2019. Per dollar spent, content marketing generates about three times as many leads as traditional marketing and converts at a higher rate than alternative methods.
In fact, content marketing helps consumers at every stage of the consumer journey.
Awareness: 70% of consumers prefer to learn about companies through content, not ads.
Discovery: 81% of shoppers research online before setting foot in a store.
Consideration: 61% of consumers prefer to buy from companies delivering custom content.
Conversion: Website conversion rates are 6 times higher for content marketing adopters than non-adopters.
Retention: 68% of consumers spend time reading content from a brand they’re interested in.
Types of Content
Perhaps the most difficult aspect of content marketing is truly understanding which types of content best serve consumers based on where they fall within the purchase cycle.
Level 1: Awareness
Often considered the first stage in the buyer’s journey (and the widest part of the funnel), the awareness stage represents the period of learning and information gathering.
At this point, customers typically have little intent to make a purchase and are much more focused on finding answers, resources, and insights.
Within this stage, it’s important to create a solid foundation of content designed to satisfy a user’s intent while also offering valuable solutions to their problems.
This type of content will represent the bulk of your content marketing strategy and should be both evergreen and brand agnostic.
Which is the best type of content for building Awareness?
The best type of content for this stage of the funnel is going to primarily be text-based. The following formats work well to achieve these goals:
- Articles & Blog Posts– A helpful leader is full of free advice. Articles and blog posts are the best way to provide advice to an interested audience and are typically what people think of first when they think of content marketing.
Blog posts are relatively easy to produce and shouldn’t require much time, provided they aren’t too lengthy.
Additionally, you can incorporate guest blog posts to help lighten your load, forge partnerships, and build your inbound link profile.
Pro tip: If you’re looking to create content at scale, your best bet — unless you have a fully-functional editorial team — is to work with a seasoned content production company.
- White Papers & Case Studies – Seventy-nine per cent of B2B buyers share white papers, which means you have a huge opportunity to increase your brand’s awareness and win new business.
But, remember: white papers aren’t necessarily a sales pitch. They should educate, inform, and help their target audiences; not explicitly try to sell them something.
Keep them relatively short (no more than 10 pages), focus on one primary issue, and include visual elements (if possible).
- Podcasts & Interviews– Podcasts not only continue to grow in popularity; they also hold the attention of the audience longer than many other formats.
Additionally, they’re a great opportunity for you to repurpose existing content as you can often turn the audio from a video into a podcast or use the outline of a blog post as the main topic of discussion for your latest episode.
Level 2: Engagement
The second stage begins when a prospective customer decides if your product is what they want or not.
At this point, you can speak directly to your target audience, since they should have some familiarity with your brand.
Your customer will engage with you, or your content. To achieve this goal, content should be highly shareable and can be either evergreen and/or timely/trending.
The following formats are great ways to satisfy engaging your audience:
- Infographics – Infographics are visual representations of information. They present data in a quick, concise, and fun manner utilizing graphics, patterns, and trends.
Infographics are some of the most frequently shared content online because they showcase information in an easily digestible and attractive way.
Make sure it tells a story and has good headlines and subheadings. Tools like Canva or Piktochart are among the many fabulous (and mostly free) resources available to help you create beautiful infographics.
- Videos – Video is a proven attention-grabber and a trusted source of information, especially among millennials.
Numerous reports have shown that video is also a great format for lead generation and increasing brand awareness.
You can incorporate video into your content strategy in a number of different ways. For instance, explainer videos will introduce or unboxing your product. Clever or funny videos that fit within the identity of your brand will increase awareness, while general lifestyle videos will give more information about your product or service and their benefits. These are just a few ways your video strategy can fit into your overall strategy.
- Quizzes –This interactive format is not only highly engaging; it’s designed to collect valuable insights on your audience. Quizzes are some of the most engaging types of content, according to the Content Marketing Institute.
Level 3: Loyalty
This stage focuses on consumers who have already converted — either by purchasing your product, subscribing to your service or newsletter, etc. — and with whom you want to continue nurturing a relationship.
The best formats to achieve this goal often require creating snackable derivatives from content used in previous stages. The following are viable examples of formats geared toward this stage:
- Email Newsletters– Email newsletters are vital to any content marketing strategy. It’s a way to regularly engage your consumers and remain top-of-mind.
Newsletters are also a great way to highlight important topics as well as content you’ve previously published.
With email as one of the biggest revenue drivers for digital businesses, sending out a newsletter (on a consistent schedule) is a great way to remind existing consumers of your products and keep them engaged with your company.
- Social Ads– Perhaps the thought of any type of ad doesn’t inherently scream loyalty. However, incorporate your retargeting skills and make sure your social media marketing strategy involves placing your ads in front of existing consumers.
By retargeting people who have already interacted with your brand, you’ll be creating additional touchpoints through which consumers can engage with your brand.
Doing so helps build trust and brand awareness, stay top-of-mind, and increase overall consumer engagement.
- Surveys/Giveaways – Surveys and giveaways are both excellent ways to show your consumers that you care about their needs and opinion of your brand.
Incorporating these formats into your strategy helps to maintain contact with your customers, make them feel appreciated, and show that you’re ready to listen to their feedback.
- Make money from your website or blog
Now that you are having a lot of traffic to your website, it is important to use it to make money.
It is pointless to work hard and build an online presence and not take advantage of it.
Here are great ways to monetize and make money from your blog, website or social media pages.
- Google AdSense
Google AdSense is an advertising program that allows site owners to display advertisers right on their own site.
Google AdSense pays out a commission on a pay-per-click basis for every time a banner ad is clicked on.
- Selling Ad Space
The benefit of direct advertising is that you will earn 100 per cent of the revenue generated from your site.
However, you will have to find advertisers who are willing to pay money to advertise with you.
- Selling Your Website or Blog for Multiple Earnings
The benefit here is that you can sell an existing website for several multiples of what it’s currently earning on a monthly basis. You can do this through online marketplaces and auctions.
- Affiliate Marketing
For every lead, sale or action you send to a specific website (with an affiliate program), you will earn a commission.
The great thing about affiliate marketing is that it allows you to connect with some of the biggest name brands in the world today, while also not having to hold any inventory or process any direct orders.
- Take Action and Prosper with Your Online Business
Remember that making money online entirely depends on your agility and love for your business. You are the sole entrepreneur in this journey.
80% of your online business will revolve about selling your products to people. Hence, you should hire an experienced digital marketing agency for this part.
Now that you know some of the basics on how to make money online, and you are aware of how certain content formats fit within the buyer’s journey, it’s time to incorporate some of these tactics into your own digital marketing strategy. And with more than 85% of marketers (in both B2B and B2C) utilizing content marketing as the backbone of their digital strategy, it’s no surprise that it’s a vital component to any marketing plan.