How do wedding planners find clients?
If you need to get clients for your wedding planning company in Kenya or if you are an independent wedding planner, the Internet can be an excellent tool.
Probably while reading this on the Internet there are people looking for help planning their wedding.
Would you like to know how to get to them?
In this article I will show you how using a digital marketing strategy you can get to boost your wedding planning service on the Internet and reach potential customers.
Why is digital marketing important for a wedding organization company?
Admit it, times have changed, until a while ago to get clients to your wedding organization company you needed to publish an ad in yellow pages, magazines and local newspapers, etc.
However, potential clients now use the Internet to search for a wedding planner from their personal computers, tablets and mobile devices.
They are also influenced by comments on social networks, have access to more information to compare and choose a professional to organize their wedding.
And this is where digital marketing plays a very important role for your wedding organization company.
If potential clients are now on the Internet , wouldn’t it be a smart decision to use this means to reach them?
But it’s not just about designing a website, publishing it and waiting for the phone to start ringing.
If you do this, you probably fail like the vast majority of wedding planners trying to get clients on the Internet.
Where to start
The first step to follow is to have a digital marketing plan that allows you to define your goals and what are the steps to follow.
That is, the actions you are going to take. Talking about this topic can be very extensive.
In getsales.co.ke, based on our experience, we have already documented all the steps of a digital strategy.
However, we have found it convenient to summarize the tools you need or at least the most important ones:
Register a domain name
Just as you have a business name for your wedding organization company, it is necessary to have a name on the Internet.
The most famous is “.com”, and through this address on the Internet, your clients and potential clients can find you.
The recommendation is to use a short name that is easy to remember. See how a domain name will impact your online business.
Professional email accounts
If you are still using your free email of the email@example.com type, you are probably not offering a good image or trust to your potential clients such as using an email address of the type firstname.lastname@example.org.
The investment for having a personalized email address with the name of your wedding organization company it is quite economical.
So you have no excuses for not buying one, it will also help you improve your image.
Design a Website
The next step is to design a web page of your wedding organization company where anyone who enters can know the services you offer.
According to studies it is said that you have less than 8 seconds to get the visitor’s attention otherwise it will leave.
For this reason, it is not about designing a website where you talk about yourself as a successful wedding planner and how big your company is.
It is about talking about how you can help organize the best wedding for your potential client and why they should choose you and not another.
The vast majority of websites of independent wedding planning and wedding planning companies make this mistake and do not worry about answering the visitor’s question.
What is here for me? This is a key factor in website design.
I already have the website And now what?
Where to get clients to my wedding organization company using the Internet?
If you are like most wedding planners who designed their website, published it and waited for potential clients to start contacting them, it may take a long time until that happens and you probably end up frustrated.
For this reason, if your website does not know anyone, it is very likely that you will not generate any contact.
To solve this, you must use the necessary means to reach potential customers, two of the most used options are:
Advertise on Google Adwords for wedding planners
The vast majority of people use Google to search practically everything including a wedding planner in their area.
For this reason, announcing your service when someone searches for the word “wedding organization in (your city)” would be one of the best options to reach potential clients.
This is because you are arriving at the precise moment when that person is in need of your services, with which the chances of becoming a client are very high.
Contrary to what many wedding planners think, Google ads most of the time should not point to the website, but to a landing page later we will talk about this.
Remember that advertising on Google will only allow you to get people interested in your services.
But it is your job to turn those people into customers, that is why you must have a strategy prepared to convince these potential customers that you are the best option
Facebook advertising for wedding planner
With Google we can reach potential clients who are proactively looking for a wedding planner in your area.
However, how do you reach people who are not searching on Google but who may be recently engaged and need your services?
The advertising on Facebook can be a good choice, since this allows us to show an ad to people segmented by
- geographic location,
- professions, etc.
It is important to keep in mind that people on Facebook are in “social mode” and are interested in seeing friends’ photos, chatting, etc.
For this reason, we must “interrupt” your attention with an ad that has a clear and concise message and that encourages you to see the details of what we offer.
Another aspect to consider is that we should not target everyone. For this, we must define the profile of our “ideal customer” or “niche market” offering a customized solution.
Although there are many options, it is not about being in all of them.
It is necessary that you identify which of these social networks your target audience is and focus your actions of digital marketing in it.
What do I need to convert (interested) visitors into potential customers (leads)?
We have already seen that with the ads on Google and Facebook you can reach potential customers and send them to your website where you will show them all the details about your services.
However, most times your website has been designed with several objectives in mind.
That is to;
- improve the image of your company,
- publicize all your services,
- in your blog publish an article of interest to the visitor,
- encourage becoming a fan on Facebook, etc.
As you can see, there are many options that the visitor has to “get distracted” and not find what was promised in the ad.
For this reason, it is recommended to use a landing page, which is a specially designed page with one objective in mind.
To turn that visitor into a potential client, that is, call us or leave us your contact information and then convert it in customer
A landing page usually does not have a navigation menu and only the service offered in the Google or Facebook ad is detailed.
For example, if the ad said: Access a free initial evaluation to plan your wedding.
And when the user clicks on your ad, he arrives at your website where this is not mentioned anywhere, he will probably feel frustrated or deceived.
However if you send it to a landing page where the service offered and the option to access is detailed at that initial evaluation, you will have more options to turn that visit into a potential client.
Why do most wedding planning companies fail when trying to get customers online?
Probably as a professional wedding planner you understand the importance of digital marketing, but you do not have the time or experience to implement it.
For this reason, several wedding planners have failed to achieve this goal by wanting to do things for themselves.
The most advisable thing is to delegate your strategy to a digital marketing agency that has proven experience in the subject and guarantees you to get potential clients.
Otherwise, if you try to do it yourself, you can probably waste a lot of time and money until you take the exact steps to follow.