How do I start a dropshipping business in Kenya?
When starting an online business, one of the key elements is having products to sell.
- how do you get the products ?
- where do you find them ?
- how do you know if they will be sold ?
- and how do you take them to customers?
In the vast world of entrepreneurship on the Internet, there are many answers to all those questions.
You could create your products, but that process can take a long time.
Or you can buy in bulk from a manufacturer and then send products to your customers as they buy.
But that is an expensive solution, and you have to run the risk of investing that money in buying stocks and not having sales.
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There is a solution that allows you to avoid all these inconveniences.
And it makes the entire startup process of your online business more manageable. This method is called drop shipping.
It has taken the online business world by storm.
This fast shopping business is one of the easiest and least risky ways to start an online business.
Take a look at how to start a dropshipping business, how the dropshipping model works, and the key things you should know before you start.
The table below can help you with your decision-making process and provides an overview of the advantages and disadvantages of starting your own direct shipping business.
Advantage of dropshipping
- Sell almost any product, in any niche.
- Use a proven business model, which is even used by large retailers like Amazon.
- It is not necessary to store any inventory.
- No need to pack or ship products
- No initial capital is required.
Disadvantages of dropshipping
- Expensive handling or delivery costs that consume profits
- Not all companies are willing to leave.
- Direct senders must provide you with accurate inventory numbers, so you don’t sell items if the sender is not sold out.
- Some direct shipping providers have inconsistent service, slow shipping times or complicated return policies
Starting a dropshipping business
Estimates vary, but industry observers have discovered that between 20 and 30 percent of online retailers use direct shipping.
So it is a proven business model, and you will be in good company if you follow this route.
Even large retailers like Amazon use direct shipping.
With direct shipping, you can sell almost any product in any niche.
The benefit of sending someone else’s products means that you do not have to deal with the inconvenience of traditional companies, such as:
- store your products (it can be costly to buy large quantities of inventory and rent warehouse space)
- pack or ship products, prepare orders and package them several times a day and go to the post office
- having to put your money in advance to buy wholesale products to resell, which you are not sure about selling
When you run a business through direct shipping, avoid those problems and the possible loss of any initial capital investment.
Now that you’ve taken a look at the benefits of a direct shipping business, here’s how the direct shipping business model works.
How Drop Shipping works
With direct shipping, you work with a wholesaler or distributor that offers this service.
Not all manufacturers and wholesalers provide direct shipping, but many do.
You manage all the marketing for your business.
This means that you set up your website with a shopping cart (or set up a virtual storefront on Amazon), write your blog, perform social media and email marketing, and in any other way you can contact your prospects and customers.
He will tell you all about the products and use his sales skills to tell you how the products will improve their lives.
Essentially, you do all the marketing, advertising and promotion to get customers and make the sale.
When the time comes to send the product and fulfill it, this is where the direct sender takes over.
The direct delivery company has the inventory in its warehouse.
You send to your drop shipper the incoming orders, paying the wholesale price of each order.
This can be done by email, sent online, or through a spreadsheet file; It depends on the sender.
The direct shipping company places the order and sends it directly to your customer.
Not including price details or information about the supplier, so that the customer believes that the package came directly from you.
Direct shipping companies charge a fee for this service.
Each company is different, but usually, it is approximately $ 2 to $ 5 per item or order and is often called a handling fee or shipping fee.
That is above the wholesale price of the product itself and the shipping cost, which adds up.
However, you can still make a profit as a direct shipping business, despite the most exceptional margins.
If you want to increase your earnings, you can improve your prices, at least as much as your market will support.
You can also sell more volume. And you can always contact your direct sender to negotiate a lower driving rate.
However, remember that you are not risking your money in advance. You are only paying these fees if you sell a product.
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What products can be dripped?
As with any online business, you want to be in a market that is “hot” and where there are a lot of people ready to buy the products you sell.
In the best case, the niche in which you specialize should also match one of your interests.
If you are passionate about a particular market or type of product, that enthusiasm will make your marketing efforts and, by extension, your business stronger.
Not only that, but you will enjoy what you are doing, which will make your work feel more pleasant.
Fortunately, there are direct shipping companies that work with almost all markets, niches, and types of products.
This includes baby items, yoga clothes, electronics, clothing, art, books, beauty products, supplements, home and garden items, and more.
A great place to check for hot niches are the great online e-commerce platforms like Amazon.
Whatever item is on the bestseller lists, it could be a great option for direct shipping business.
But also watch the trends you see on Facebook and other social networks.
Also, look for products that are in the news and listen to the products your friends and family speak about.
During the holiday season, football season, back to school and other special times of the year, related products can work very well.
A big mistake that many people make when starting any type of business, including direct shipping, is that if they see other people doing it, they think it is too competitive and cannot make money from it.
Could not be farther from the truth. If you see a lot of competition, that is the sure sign of a large, healthy and profitable market.
Choosing a Drop Shipper
Before starting to work with a direct sender, carry out the order process yourself from the customer’s point of view.
It is important to see how easy it is to order the product, how long it takes to ship and how the direct sender handles any returns or problems.
Ask potential shipping senders how they will notify you of their inventory levels for each product.
If you sell an item to a customer but the delivery loader has run out, this can cause you a great dilemma and create angry customers.
This will also give you the opportunity also to see the quality of the product.
Make sure that the products have the level of quality that you will be proud to offer your customers.
In some cases, drop shippers will be willing to send you a complimentary product for evaluation or at least sell it at your cost.
If you are in a niche and have used other similar products, you can try the product yourself.
Use it, study it, and see if it meets the promise.
Is it made of quality material or ingredients? Check the reviews of others online to see if your experience matches.
If you are not in the niche, ask a friend or family member to try the product.
Also, do your research by thoroughly reviewing online reviews and forums in that niche to see comments from users and related Facebook groups.
Knowing the product will also help you sell it, making its marketing much more authentic and valid.
Here are some of the leading delivery shippers and operational delivery shipping directories today:
- Sun wholesale
- Dropship Direct
- World brands
You can also do a Google search for “drop shipper” or “(niche) + drop shipper” to find other dropshipping companies.
Key questions to ask a potential direct shipping partner
Partnering with a direct sender is an excellent way to start an online business with minimal risk.
By not having to have a lot of cash to buy wholesale products, you are not risking your money.
You don’t have to store any inventor.
And you don’t have to worry about keeping up to date with sending products to customers on time.
But that does not mean that you should deliver those essential elements of your business to anyone.
Working with a lousy shipping dispatcher (and they are there) could sink your business before it takes off.
You do not have to enter the search and negotiation process with a possible blind direct shipping partner.
Here are some key questions that can help you determine if they are right for your business.
Once a customer has placed an order, how long will it take to be processed and shipped out of their facilities? (Remember that you can also “buy-in secret” to verify this too)
- What shipping methods of the products are available?
This is especially important if they are abroad and shipped internationally.
- Do you use services like UPS and FedEx? Can a customer place an order overnight?
This is an important one: do they have a tracking system so that you and/or your customers can see the status of each order easily?
This is one of the most important things that customers want to be able to do.
- How do you deal with problems like lost shipments?
You don’t want customers to get frustrated with questions you can’t control.
And keep in mind that, as a seller, you are ultimately responsible for customer service.
- Will lost shipments cost you money?
- Do the products you offer have guarantees?
- What happens if the customer is not satisfied with the product?
- What is the return policy?
- Does the direct sender guarantee the product?
- What happens if the product fails in some way?
Make sure the direct sender’s policies match your customer service philosophy.
If a customer feels that he has taken advantage of you, he cannot point to the direct sender and blame him, because you are the one who sold the product to the client.
It is also a good idea to check the forums, blogs, and social networks to get feedback on the direct delivery company of other online entrepreneurs.
Senders who have a bad reputation or corrupt business practices will be exposed quickly, often in detail so that you can avoid them.
Drop Shipping is one of the easiest online businesses
Direct online shipping business is a quick, easy, and low-risk way to start selling online.
You will not have to put a lot of money in advance in the inventory that you might not sell.
Your direct shipping partner will take care of all deliveries to your customers.
Choose the right niche and product, and you could have a profitable company in your hands. It could even expand to other niches and sell other products, too.