Mobile Media has influenced Social Identity

Mobile Media has influenced Social Identity for Brands

Identity is the distinctive factor of an individual, and a relationship gained through psychology. Social construction of identity thereby involves development of sameness of character and interpersonal relationship of an individual through interaction with other influences and people. Social identity characteristics can be eminent via personality and perspectives. Individual’s role in the society usually affects…

Socially Intelligent Robots

Socially intelligent Robots as the future of online marketing technology

Social robots are defined as autonomous robots that communicate and interact with autonomous physical agents like humans, specifically by following social rules and behaviors that are linked to their particular roles. Digital marketers have a reason to fear with the increase in artificial intelligence. There are robots designed to manage B2B and B2C marketing, such…