I believe that the AMA’s (American Marketing Association) definition of marketing is as valid today as it was 30 years ago. Marketers are still engaging in activities whose objective is trying to convince consumers to… Read More »How to use Social Media Digital Marketing for your Consulting Firm
Companies need to consider the importance of B2B direct marketing in social media, if they have not yet started. For those that are already in social media, find it a hard time using the tools… Read More »How to Effectively Utilize B2B & B2C Direct Marketing
Today I explore how exposure to the study of marketing and society has helped in the understanding of consumption, as well as what influences consumer decisions individually and in society. Consumer behaviour relates to the… Read More »How Consumer Behaviour is Driven By Predictability & Green Marketing
Many research firms have proved that many consumer goods flop significantly in the first year of sales in the market. Likewise, several products that do well, in the beginning, many times fail to sustain the… Read More »Tips for Marketing a New Product Development Successfully
Loyalty goes hand in hand with emotions. To the customer, it is a result of constant positive emotions derived from satisfaction by a product and the value of the experience. Connecting with the client therefore… Read More »Advantages of Customer Loyalty on a New Brand
A marketing orientation obliges organisations to concentrate on addressing the needs of clients. Some organisations can supple one item for all, case in point, water supply utility. Most organisations face an increment in divided markets.… Read More »Marketing Orientation Obliges Organisations to Concentrate on Addressing the Needs of Clients
Today we are going to be a little self-centered … Yes, as you read. Because today we have to talk about us! We will delve into the functions that an online marketing agency plays. But first, let’s solve… Read More »How do Top Marketing Companies in Kenya Work
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more. AI is the go-to answer for process automation problems of many kinds,… Read More »What does AI mean for marketing?